Work

How low-income consumers negotiate intended egalitarian practices in the marketplace

Year: 2026

Type: article

Source: Marketing Theory

DOI: 10.1177/14705931261451015

Authors: Yasmine El Alami, Gregorio Fuschillo, Daiane Scaraboto

Institutions: TBS Education, Kedge Business School, The University of Melbourne

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Reduced inequalities, No poverty, Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W7160698086

FWCI: 15.97

Cites: 40

Cited by: 1

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