Work

Reframing growth hacking in resilient startups: the role of generative AI in experimentation, decision-making and learning

Year: 2026

Type: article

Source: Management Decision

DOI: 10.1108/md-10-2025-3305

Authors: Gabriele Santoro, Gianluca Centraco, Michael Christofi, Aleksandr Ključnikov

Institutions: University of Nicosia, University of Turin, Vilnius University, Pan-European University, Pan-European University

Language: English

Topic: Artificial Intelligence Applications

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7160703294

FWCI:

Cites: 38

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