Comparative research on the influence of incidental exposure to negative fertility-related information on Chinese nulliparous women’s fertility intention
Year: 2026
Type: article
Study design: Observational Study
Abstract: This study examines the impact of incidental exposure to negative fertility-related information from personal narratives on the fertility intentions of Chinese unmarried and married women, deploying the Theory of Planned Behavior to explain the subsequent information-processing mechanism. Utilizing data from two group-based surveys (N = 913), results show that incidental exposure to negative fertility-related information significantly reduces fertility intentions in both groups, while the mechanisms differ. For unmarried women, fertility intentions are primarily influenced by perceived internal behavioral control, while for married women, perceived external behavioral control is more significant. This research advances the understanding of health-related information acquisition and processing in the social media environment and offers insights for public policy aimed at addressing the low fertility rate in China and globally.
Source: Scientific Reports
Authors: Hongkun Wang, Zonghai Chen, Qiaolei Jiang
Institutions: Shenzhen University, Tianjin University, Tsinghua University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $2,690
Award: G20304930
OpenAlex ID: W7160706964
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