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Marketing Management of Tourist Destinations in the Context of a Sustainable Model of Their Future Development

Year: 2026

Type: article

Abstract: : This study examines the marketing management of tourist destinations in the context of a sustainable model of their future development. In the context of increasing competition, a dynamic tourist environment and increased environmental and social challenges, sustainability is being established as a key factor for effective management of tourist resources. The emphasis is placed on the collaboration between tourist destination management algorithms and marketing strategies.

Source: International Journal of Current Science Research and Review

DOI: 10.5281/zenodo.20093400

Authors: Assoc. Prof. Teodora Veleva Rizova,, PhD, Assoc. Prof. Nadezhda Yordanova Dimova,, PhD

Institution: New Bulgarian University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7160715244

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