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Marketing Strategies for Educational Tourism in Uzbekistan

Year: 2026

Type: article

Abstract: Educational tourism in Uzbekistan is emerging as a significant niche within the broader tourism industry, blending academic learning with cultural exploration. Marketing strategies play a central role in promoting Uzbekistan’s educational potential to international students and learners, especially through digital technologies, branding, and institutional cooperation. This paper examines how targeted marketing approaches — including digital campaigns, social media engagement, and strategic partnerships — can enhance Uzbekistan’s position as a desirable destination for educational tourists. Through examples and analysis, it highlights the strengths and challenges of current practices and offers recommendations for effective marketing strategies that leverage the nation’s cultural, historical, and academic assets.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.20111973

Authors: Reymova Tumaris Qudaybergenovna, Saparbaeva Damesh Düysenbaevna

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W7160761052

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