Work

A tri-theory examination of GenAI adoption in academic research using BRT, UTAUT3, and IRT

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Hospitality and Tourism Insights

DOI: 10.1108/jhti-10-2025-1270

Author: Naveed Ahmad

Institutions: Isra University, Isra University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160855095

FWCI: 7.663

Cites: 47

Cited by: 1

Related to: