Year: 2026
Type: article
Abstract: While emotions are increasingly recognised as central to tourism experiences, their emergence in low-arousal contexts remains underexplored. This study explores how tourists construct emotional experiences in such settings, using a qualitative approach and semi-structured interviews. Findings reveal that emotional responses are shaped by appraisals of goal relevance, agency and responsibility attributions, and coping potential. Five positive, three negative and two mixed emotion categories emerged, influencing revisit and recommendation intentions, as well as prompting deeper reflections on tourism and everyday life. The study extends Cognitive Appraisal Theory to low-arousal contexts and highlights a managerial paradox: sustaining competitiveness requires balancing authenticity with experience enhancement.
Source: Journal Of Vacation Marketing
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,900
OpenAlex ID: W7160986882