An analytical study of working capital and operational efficiency of India mart
Year: 2026
Type: article
Abstract: The global landscape of commercial trade has undergone a radical shift, moving away from traditional,localized physical markets toward integrated, technology-driven digital ecosystems.In India, this digital metamorphosis is most profoundly felt within the Business-to-Business (B2B) sector,where the "Digital India" initiative has empowered millions of Micro, Small, and Medium Enterprises(MSMEs) to enter the formal national economy.This research project explores the intersection of modern financial management and digital platformeconomics through a comprehensive case study of IndiaMART InterMESH Limited, the undisputedleader in India's online B2B marketplace.The primary motivation for this study is to analyze how "Asset-Light" tech companies manage theiroperational efficiency and maintain high liquidity in a market characterized by fragmented supply chainsand varying levels of digital literacy.
Source: mVedra
DOI: 10.82471/spm3j-0fs14
Author: SINGH, MANASWI
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7161415928
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