Work

A brand at a crossroads: Creativito’s journey from survival to significance

Year: 2026

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-03-2025-0134

Author: Miray Rashad Barsoum

Institution: Monarch Business School

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7161556988

FWCI:

Cites: 13

Cited by:

Related to: