Work

How personalized digital marketing drives consumer satisfaction and loyalty in the halal food sector of Indonesia

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Islamic accounting and business research

DOI: 10.1108/jiabr-08-2025-0536

Author: Moh. Muhlis Anwar

Institutions: Universitas Islam Madura, Universitas Islam Negeri Madura

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7161574898

FWCI: 24.3

Cites: 100

Cited by: 2

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