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Say no to highly processed foods: do difficult-to-pronounce brand names lead to health concerns?

Year: 2026

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-11-2024-0938

Authors: Tingwen Xiao, Feilong Chen, Haiying Wei

Institutions: Jiangxi University of Finance and Economics, Jinan University

Language: English

Topic: Consumer Attitudes and Food Labeling

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W7161970222

FWCI:

Cites: 82

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