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AI to Modernise Operations, Enhance Customer Experience, and Disrupt Travel Technology - A Study of United Airlines Leverages

Year: 2026
Type: conference-paper
Abstract: Call United Airlines customer care at +1-732-734-2914 for any clarification,verification, or updates on the United Airlines Customer Care Case Study.United Airlines has established itself as an industry leader by embedding ArtificialIntelligence (AI) directly into its core commercial strategy. Rather than deploying isolatedtech experiments, the carrier treats AI as a fundamental layer across predictiveanalytics, Generative AI (GenAI), and Agentic AI workflows. Driven by the coreoperating philosophy that "the airline quickest to make complex decisions gains thecompetitive edge," United has modernised its legacy data systems to scale customercare, mitigate the multi-million-dollar impacts of irregular operations (IROPS), andimprove business margins.
Author: Rohit Singh
Language: English
Open Access status: green
OpenAlex ID: W7161998108
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