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Generation Z and the quest for authentic experiences: insights from wine tourism

Year: 2026

Type: article

Source: International Journal of Wine Business Research

DOI: 10.1108/ijwbr-01-2026-0005

Authors: Tri Thong Truong, Thi Chieu Nguyen

Institution: Nam Can Tho University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7162013671

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Cites: 60

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