Work

Kinetics and consumer orientations: how body movement direction and self-efficacy jointly shape product preferences and risk-taking decisions

Year: 2026

Type: article

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-06-2025-0030

Authors: Gianluigi Guido, Cristian Rizzo, Giovanni Pino, Marco Pichierri, Francesca Abatianni

Institutions: University of Salento, University of Turin, University of Chieti-Pescara, University of Bari Aldo Moro

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7162025617

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Cites: 49

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