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A generational divide in South Africa?: birth cohort differences in consumer attitudes and behaviour: briefing report 8

Year: 2026
Type: article
Study design: Observational Study
Abstract: To better comprehend and track consumers' financial capabilities and knowledge in South Africa, the FSCA commissioned the Human Sciences Research Council (HSRC) to undertake surveys to explore consumers' financial attitudes, behaviour and experiences. These surveys were fielded as part of the South African Social Attitudes Survey (SASAS) series. Data for this study was drawn from five of these surveys (2012, 2013, 2015, 2017 and 2020), allowing us to track changes over an eight-year period. SASAS uses nationally representative samples that are restricted to adults (aged 16 years and older) living in private residences.
Language: English
Subfield: Accounting
Open Access status: green
OpenAlex ID: W7162091276
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