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Harnessing multimodal and multilingual science communication to combat misinformation in a diverse country setting

Year: 2026

Type: article

Abstract: This practice insight explores how translation and multimedia formats, such as video and audio, can enhance science communication efforts to combat community-driven misinformation and build trust within communities. Focusing on a national HIV survey, it details strategies for countering misinformation spread via platforms like Facebook and WhatsApp, which falsely accused data collectors of criminal activity. The research team’s response included multilingual, multimodal digital communication and community engagement, demonstrating the effectiveness of this blended approach in restoring trust and dispelling misinformation in diverse social and linguistic settings.

Source: Human Science Research Council SA

DOI: 10.14749/32361411

Author: Human Sciences Research Council

Language: English

Topic: Misinformation and Its Impacts

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

Funder: Human Sciences Research Council

OpenAlex ID: W7162098158

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