Work

Leveraging generative AI for tourist purchase intention: an S-O-R model moderated by digital literacy

Year: 2026

Type: article

Study design: Observational Study

Source: Nankai Business Review International

DOI: 10.1108/nbri-07-2025-0084

Authors: Davood Ghorbanzadeh, Hitmi Khalifa Alhitmi, Biju Theruvil Sayed, Teddy Chandra, S. Praveen Kumar, KDV Prasad

Institutions: Islamic Azad University, Tehran, Islamic Azad University North Tehran Branch, Qatar University, Dhofar University, Institut Bisnis dan Teknologi Pelita Indonesia, Madurai Kamaraj University, Symbiosis International University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7162140348

FWCI: 11.21

Cites: 47

Cited by: 3

Related to: