Work

Does personality matter in social media? An approach to factors influencing citizen-given importance towards use by public administrations

Year: 2026

Type: article

Abstract: • Citizens' personality affects how public administrations social media use is valued. • Openness, agreeableness and conscientiousness positively affect citizen perceptions. • Neuroticism and extraversion negatively affect citizen perceptions. • Age, gender and trust in government moderate some effects of personality traits. • Governments might improve communications by enabling detection of personality.

Source: Government Information Quarterly

DOI: 10.1016/j.giq.2026.102148

Authors: Julián Villodre, J. Ignacio Criado

Institutions: Universitat de València, Universidad Autónoma de Madrid

Language: English

Topic: E-Government and Public Services

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $4,360

Funders: Ministerio de Ciencia, Innovación y Universidades, Ministerio de Ciencia e Innovación