Work

Every Dog has Its Day: How Top‐Dog Versus Underdog Brand Positioning Affects Unethical Consumer Behavior

Year: 2026

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.70176

Authors: Huijian Fu, Wei Cai, Linfeng Hu

Institutions: Guangdong University of Technology, Zhejiang University of Technology

Language: English

Topic: Ethics in Business and Education

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, National Social Science Fund of China, Basic and Applied Basic Research Foundation of Guangdong Province

Awards: G1556325921, G4142540224, 从货架到购物车：产品包装美学设计对消费者购买决策的作用机制研究

OpenAlex ID: W7162497387

FWCI:

Cites: 72

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