Work

Is the garden green? The paradox of consumer motivations for gardening and substrate preferences

Year: 2026

Type: article

Abstract: • Two step Q-approach investigating gardening motivations and actions on substrates. • Identifying three perspectives on gardening motivation of hobby gardeners. • Identification of four perspectives on substrate consumption of hobby gardeners.. • Disconnection of gardening motivation and consumer action on substrates • Gardening and substrate choices are not tightly connected.

Source: Ecological Economics

DOI: 10.1016/j.ecolecon.2026.109090

Authors: Holger Braun, Terese Venus, Benedikt Rilling, Carsten Herbes

Institutions: University of Hohenheim, Nürtingen-Geislingen University of Applied Science, University of Passau

Language: English

Topic: Environmental Education and Sustainability

Subfield: Management, Monitoring, Policy and Law

Field: Environmental Science

Domain: Physical Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

Estimated APC paid: $3,730