Cross-Cultural Communication in International Business Organizations: Challenges, Strategies, and the Role of Artificial Intelligence
Year: 2026
Type: article
Abstract: This paper examines the importance of cross-cultural communication in international business organizations and explores the major barriers that affect communication among employees from diverse cultural backgrounds. The study discusses challenges such as cultural differences, language barriers, non-verbal communication, and digital communication issues. It also analyzes strategies that can improve communication effectiveness in multinational workplaces, including cultural awareness, active listening, understanding non-verbal cues, and the use of technology. Furthermore, the paper highlights research gaps in previous studies, particularly the limited focus on digital communication and artificial intelligence in cross-cultural business environments. The study concludes that while modern technologies and AI tools can support communication and reduce misunderstandings, cultural awareness and human understanding remain essential for successful interaction in global organizations.
Author: Mushtaq, Ammara
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7162755063
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