Work

Sensor-enabled Three-dimensional Presentation and Interaction Modeling for Mobile Augmented Reality Advertising: A Measurement and Structural Validation Approach

Year: 2026

Type: article

Abstract: quality, perceived informativeness, immersion, attitude toward the advertisement, usage intention highlight the importance of optimizing sensor responsiveness and information representation in AR systems.However, the result of this study was limited to a smartphone-based AR prototype and a questionnaire-based cross-sectional evaluation conducted within a controlled experimental environment.In addition, engineering-level sensing indicators such as tracking error, registration stability, and system latency were not directly incorporated into the structural model.Future studies will therefore focus on integrating objective sensing-performance metrics, multimodal interaction data, and more diverse AR application scenarios to establish a more comprehensive sensor-enabled evaluation framework for immersive interactive systems.

Source: Sensors and Materials

DOI: 10.18494/sam6418

Authors: Shanshan Li, Juliana A. Abubakar, Cheng-Fu Yang

Institutions: City College of Dongguan University of Technology, Universiti Utara Malaysia, Chaoyang University of Technology, National University of Kaohsiung

Language: English

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: gold

Estimated APC paid: $748

Funder: National Science and Technology Council