An extended privacy calculus model for AI-driven digital marketing: understanding consumers’ data-sharing decisions
Year: 2026
Type: article
Study design: Observational Study
Source: Journal of Services Marketing
Author: Imane Ezzaouia
Institution: International University of Rabat
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7162810451