Work

Consumer preferences and business model innovation in women-led agri-food systems: Evidence from Morocco

Year: 2026

Type: article

Abstract: • Combines business model and consumer analysis in agri-food systems. • Consumers value origin, artisanal production, and blended ingredients. • Ethical and health labels are not valued when presented individually. • Combined labels yield a positive net willingness to pay. • Evidence supports gender-responsive, demand-informed scaling strategies.

Source: Agricultural Systems

DOI: 10.1016/j.agsy.2026.104832

Authors: Eleonora Sofia Rossi, Dina Najjar, Dorsaf Oueslati, Andrea Visioni, Emanuele Blasi

Institutions: Università degli Studi della Tuscia, International Center for Agricultural Research in the Dry Areas, Institut National de la Recherche Agronomique de Tunisie

Language: English

Topic: Organic Food and Agriculture

Subfield: Plant Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: Zero hunger, Responsible consumption and production, Gender equality

Open Access status: hybrid

Estimated APC paid: $4,000