Place, space, and Marketing Theory
Year: 2026
Type: article
Abstract: In this commentary, we discuss the concepts of place and space, and the development of a ‘spatial sensibility’ in the marketing discipline. Reviewing the way(s) in which place and space have been used in marketing (particularly in Marketing Theory ), we identify two interrelated approaches: as (1) subject/object of research and as (2) context for research, and go on to discuss the main advancements in the field, key scholars to consider, and conclude by articulating a future research agenda—topics and questions requiring further understanding and development.
Source: Marketing Theory
Authors: Gary Warnaby, Morven G. McEachern
Institutions: Manchester Metropolitan University, University of Chester
Language: English
Topic: Spatial and Cultural Studies
Subfield: Geography, Planning and Development
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,900
OpenAlex ID: W7162954293