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Application of Digital Economy in Retail Trade: Opportunities, Challenges and Prospects

Year: 2026

Type: article

Abstract: This article examines the application of digital technologies in the retail sector and their impact on economic efficiency. The integration of artificial intelligence, big data analytics, the Internet of Things, and augmented reality into retail operations is reviewed comprehensively. The level of digitalization in Uzbekistan's retail market is assessed, key structural barriers are identified, and evidence-based recommendations for accelerating digital transformation are proposed.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.20476280

Authors: Saodat, Alibekova, Ravshanov, Musojon

Institution: Samarkand State University named after Sharof Rashidov

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: green

OpenAlex ID: W7162958407

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