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The integration of Artificial intelligence into public relations practices A theoretical and Analytical perspective

Year: 2026

Type: article

Abstract: The topic of artificial intelligence has arisen as a prominent and significant field of research, generating growing attention from scholars and academics across various specialties. In this context, the present research paper seeks to explore the adoption of artificial intelligence tools in public relations activities, with a view to identify the most commonly AI tools that contributes the enhance public relations effectiveness. Furthermore, the study also strives to analyze the challenges encountered by PR professionals while using AI tools as a part of their communication strategy.

Source: Journal of Ecohumanism

DOI: 10.62754/joe.v5i1.7230

Authors: Bougaga Yasmine, Benane Karima

Institution: University of Algiers 3

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7163510833

FWCI:

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Related to: 10