Work

from seo to geo: the pedagogical imperative for integrating generative engine optimization into marketing education

Year: 2026

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2026.2688958

Authors: Michael Pettiette, Richard Conde, Sarah Fischbach

Institutions: University of Houston - Downtown, Pepperdine University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W7164893835

FWCI: 16.49

Cites: 33

Cited by: 2

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