Work

How perceived value and quality influence adoption of AI-generated educational video for children’s safety clothing: The roles of attitude, self-efficacy, and sense of safety

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2026.2682791

Authors: Neulonbit Oh, Qi Jiang, Eunju Ko, Charles R. Taylor, Kyung Hoon Kim

Institutions: Yonsei University, Villanova University, Seoul School of Integrated Sciences and Technologies

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDGs: Quality education, Good health and well-being

Open Access status: closed

Funder: Yonsei University

OpenAlex ID: W7164898159

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Cites: 39

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