Work

Virtual reality in tourism: how novelty and inspiration relate to VR reuse in destination marketing

Year: 2026

Type: article

Study design: Observational Study

Source: European Business Review

DOI: 10.1108/ebr-09-2025-0338

Authors: Antonios Giannopoulos, Eleni Mavragani, Ioannis Assiouras, Ioanna Simeli

Institutions: International Hellenic University, University of Macedonia, Université catholique de lyon, UR CONFLUENCE: Sciences et Humanités

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7164908228

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Cites: 70

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