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The Chaayos conundrum – modernizing chai consumption in India

Year: 2026

Type: article

Source: The CASE Journal

DOI: 10.1108/tcj-10-2025-0367

Authors: Deepa Kumari, Arvind Kumar, Vivek Kumar Gupta

Institution: Sharda University

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165127672

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