Work

Examining the mediating roles of involvement and subjective well-being on the relationship between motives and loyalty among winter sport tourists

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-06-2025-0278

Authors: Shiyi Luo, Lazaro Mediavilla Saldaña, Kostas Alexandris, Evelia Franco

Institutions: Universidad Politécnica de Madrid, Aristotle University of Thessaloniki, Universidad Loyola Andalucía

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165136011

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Cites: 91

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