Work

Is phygital the new normal? A literature review of the evolution of services marketing

Year: 2026

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-09-2025-0709

Authors: Ana Brochado, Svetlana De Vos, Bora Qesja, Samaneh Soleimani, Sarah Renee Brodhead Ahmadi, Kay-Anne Haykal, Gediminas Lipnickas, Joanne Harris, Sally Rao Hill

Institutions: Iscte – Instituto Universitário de Lisboa, Universidade Aberta, Centro de Estudos sobre a Mudança Socioeconómica e o Território, Australian Institute of Business, University of Ottawa, Adelaide University, The University of Adelaide

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165170702

FWCI: 16.05

Cites: 88

Cited by: 2

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