From Sport to Postsport: Real Madrid, the Bernabéu, and the Communication of a New Business Model
Year: 2026
Type: article
Authors: César García, Ignacio Urrutia
Institutions: ESIC University, Universidad Francisco de Vitoria
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7165184066