Type: article
Abstract: The article analyzes the transformation of speech strategies in public communication under the influence of neural network technologies. Special attention is paid to the ways in which artificial intelligence changes message generation, audience adaptation, argumentation, emotional framing and feedback processing. It is shown that AI-supported communication cannot be reduced to automated text production, since it affects the institutional logic of public discourse and the professional responsibility of communicators. The study identifies the main governance requirements, risk areas and practical conditions for the responsible use of neural network tools in speech strategy design.
Source: CyberLeninK (CyberLeninka)
Author: Lazareva Polina
Institution: St Petersburg University
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7165240192