Work

Phygital museum experiences for Gen Z: investigating cultural engagement drivers across physical and digital domains

Year: 2026

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-09-2025-0666

Authors: Cecilia Casalegno, Lea Iaia, Brigida Morelli, Mattia Tamiazzo, Marco Pironti

Institutions: University of Turin, University of Agder

Language: English

Topic: Museums and Cultural Heritage

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165765022

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Cites: 71

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