The Impact of “Mother‐Friendly Care” Accreditations on Patient Choice: Evidence From Brazil
Year: 2026
Type: article
Study design: Observational Study
Abstract: ABSTRACT We examine the impact of Brazil's “Mother‐Friendly Care” accreditation program on hospital choice. Using administrative data on births in the Brazilian public health system from 2008–2019, we estimate a nested logit demand model that allows for differential substitution patterns based on existing Baby‐Friendly Hospital Initiative (IHAC) accreditation. We find that “Mother‐Friendly Care” accreditation significantly increases hospital utility, raising the aggregate market share of accredited hospitals by an average of 4.1 percentage points (p.p.) across municipalities. Counterfactual analysis reveals that restricting accreditation to IHAC hospitals substantially limited the program's impact on hospital choice: distributing accreditation across both IHAC and non‐IHAC hospitals would have resulted in aggregate market share gains of 10.2 p.p., demonstrating how existing IHAC certification shapes substitution patterns and limits policy reach.
Source: Southern Economic Journal
DOI: 10.1002/soej.70056
Authors: Cici McNamara, Felipe Rocha Campos
Institution: Georgia Institute of Technology
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,010
OpenAlex ID: W7165890101
