Work

Factors influencing big data analytics adoption in micro and small enterprises: the retail sector in Brazil

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of strategy and management

DOI: 10.1108/jsma-08-2025-0302

Authors: Marcel Levi Barreto, Antonio C. Moreira

Institutions: Escola Brasileira de Administração Pública e de Empresas, University of Aveiro, Universidade Aberta, Autonomous University of Lisbon

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W7165904225

FWCI:

Cites: 57

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