Work

What Keeps Users Engaged in Metaverse Gaming? A Social Presence Theory Perspective

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2026.2692507

Authors: Raouf Ahmad Rather, Ali Raza, Rabab Ali Abumalloh, Amir Zaib Abbasi, Garima Malik

Institutions: King Fahd University of Petroleum and Minerals, Atlantic Technological University, Institute of Management Technology

Language: English

Topic: Digital Games and Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165919684

FWCI: 12.21

Cites: 99

Cited by: 1

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