The influence of generative AI on creative self-efficacy and innovation performance: evidence from the advertising industry
Year: 2026
Type: article
Study design: Observational Study
Source: Journal of Intellectual Capital
Authors: Hung-Yung Hsu, Tsung-Sheng Chang
Institution: Dayeh University
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7165943199