Work

Enhancing destination logo recognition: an experimental study of name and slogan synergy

Year: 2026

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2025-6118

Authors: Yun Chen, Tao Li

Institution: Jiangsu Normal University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

OpenAlex ID: W7166045701

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Cites: 68

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