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Legal, Ethical and Crisis Strategies of Public Relations in the Context of Digital Technologies and Artificial Intelligence

Year: 2026

Type: article

Abstract: This article analyzes the specific features of Public Relations (PR) activities in the context of digital technologies and artificial intelligence, as well as its legal and ethical challenges and modern strategies used in crisis situations. It also examines the advantages and disadvantages of using artificial intelligence in PR, issues of building trustworthy communication with audiences, and effective crisis communication approaches based on scientific analysis.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.20923141

Authors: AYGUL NURLIMURATOVA, MUSLIMA JIENBAEVA

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: green

OpenAlex ID: W7166080689

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