Work

A Winemaker’s Tease: Quick Response Codes on Wine Labels as an Interactive Communication Tool in Phygital Wine Retailing

Year: 2026

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70191

Authors: Anthony Chung Chai Man, Erhard Lick, Sandra Motzelt

Institutions: École Supérieure du Commerce Extérieur, University of Applied Sciences Burgenland

Language: English

Topic: QR Code Applications and Technologies

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7166456846

FWCI: 9.017

Cites: 80

Cited by: 1

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