How Children's Gender Shapes Parents' Product Preferences: The Mediating Role of Parenting Regulatory Focus
Year: 2026
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.70201
Authors: Tong Chen, Shuanghui Li, JieJie Jiang, Hua Wei
Institutions: Huazhong Agricultural University, Qingdao University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
Award: G8661370438
OpenAlex ID: W7166523661