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Artificial Intelligence as a Tool for Fact-checking in Pr Communications: New Opportunities and Threats

Year: 2026

Type: article

Abstract: This thesis explores the role of artificial intelligence in fact-checking within public relations communications. The study systematically analyses AI-based verification technologies, examines their practical advantages in countering misinformation, and identifies the principal risks inherent in their application to professional PR practice. The author concludes that AI-powered fact-checking simultaneously opens transformative opportunities and introduces new challenges that communications specialists must consciously address.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.21045967

Author: SUG'DIYONA ISOMOVA

Language: English

Topic: Misinformation and Its Impacts

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7166584852

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