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A sensemaking approach for AI adoption: the role of AI framing and digital culture

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-03-2025-0276

Authors: Steven Y.H. Liu, Brandon Gustafson, Marielle Gustafson

Institution: Oakland University

Language: English

Topic: Artificial Intelligence Applications

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7166705935

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Cites: 80

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