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How to develop a venture clienting strategy?

Year: 2026

Type: article

Abstract: ABSTRACT: Venture Clienting enables firms to identify and realize innovation opportunities more rapidly through collaboration with start-ups. However, its implementation remains fragmented and prone to failure because organizations lack a coherent strategic architecture. This paper introduces the Venture Clienting Strategy Canvas, a single-view framework developed through Action Design Research. Fourteen essential elements were identified and organized into a layered structure. Applied in two firms, the canvas improved strategy design, articulation, and internal communication.

Source: Proceedings of the Design Society

DOI: 10.1017/pds.2026.10375

Authors: Mohammadhossein Chitsazzadeh, Christian Koldewey, Roman Dumitrescu

Institutions: Paderborn University, Fraunhofer Institute for Mechatronic Systems Design

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid:

OpenAlex ID: W7167064691

FWCI:

Cites: 8

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