Work

To enter or not to enter: Compliance with COVID-19-related measures in the Spanish bar-hopping culture

Year: 2026

Type: article

Abstract: This article examines how citizens prioritize different motivations for complying with anti-COVID measures, using Goal-Framing Theory (GFT), which posits a hierarchy of normative, gain, and hedonic goals. Using a conjoint experiment embedded in an online survey of a representative sample of 3,291 Spanish respondents, the study analyzes people's preferences regarding entering a bar. Fieldwork was carried out during the Omicron wave of the virus in February 2022. The results indicate that the likelihood of entering a bar increases when the activity takes place outdoors, patrons wear masks when not consuming alcohol, and most individuals have received a booster dose. Fear of contracting the virus (risk perception) emerges as the main factor influencing the decision to enter a bar.

Source: Revista Española de Investigaciones Sociológicas

DOI: 10.5477/cis/reis.195.27-44

Authors: Salvador Parrado, Marta Fraile

Institutions: Universidad Nacional de Educación a Distancia, Consejo Superior de Investigaciones Científicas

Topic: Communication and COVID-19 Impact

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

OpenAlex ID: W7167204765

FWCI:

Cites: 41

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