Year: 2018
Type: article
Abstract: The conventional idea of business has been completely revolutionized by e-commerce. E-commerce deals with the internet and computer networks for the sale and purchase of goods and services. This paper seeks to highlight India's e-commerce market, with e-commerce growing at a rapid pace in India. With growing base of internet users and favourable demographics, in recent years, the Indian e-commerce industry has recorded impressive growth. In the future, there are also enormous opportunities for growth in e-commerce. But there are certain challenges that need to be properly tackled. An attempt has been made in the present paper to study the current e-Commerce market in India, examine the challenges of e-Commerce and discuss the future of e-Commerce in India.
Source: Vidhyayana
DOI: 10.58213/2x8rt232
Author: Hirenkumar Pravinbhai Vacchani
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7167285252