Exploring omni-channel bullwhip effect: The role of channel integration and consumer channel preference
Year: 2026
Type: article
Authors: Shiyu Liu, Yue Zhang, Jun Wang, Jinxing Hao, Ou Liu
Institutions: Beihang University, Shenzhen Technology University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
Award: G7141486750
OpenAlex ID: W7168648234